People in Saudi Arabia are transitioning from a conventional in-store shopping behavior to shopping from online sites. It is because of its young and computer-savvy denizens who are more in tune with the digital life. Saudi Arabia has a rising marketing potential for both national and international players. To increase the economic scope, regional enterprises are also entering the online bandwagon, and why not, the internet is a place where people of every demography are present. It thus becomes imperative for enterprises to offer services online. Shopping for Saudi Arabians is a family affair. It is regarded as a leisure and recreational activity with one's family members. Coming to seasonal shopping fluctuations, the holy month of Ramadhan is the peak retailing time in Saudi Arabia. There is a staggering upsurge in the spending habits of people with extraordinary sales in the shopping of electronic gadgets and apparel. Thus, retailers leverage the time for huge discounts and ...